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Angry Birds, Rovio
Pitched and won business for McCANN, as part of a small team. We presented in front of global client, plus the other agencies at META HQ.
This project was aimed at women aged 35-45, as part of a mission to make gaming advertising more inclusive.
Domino's UKI
I worked across multiple other outputs for Domino’s social. Including ideation for Instagram, Snapchat and Twitter. This included incorporating cultural moments into content and making scroll stopping posts.
I launched the TikTok for Domino’s when TikTok was first gaining traction during lockdown, I created weekly, reactive content for over a year. This gained the channel organic followers of 50k+.
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I loved working on Yodelivery, where I created BTS footage for Domino’s social channels, as well as collaborating with clients on set. Across all projects, I worked closely with clients virtually and on shoots to bring their ideas to life.
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Linkedin UK
#WorkThisWay Branded Effect and Hashtag Challenge (5b views).
Launched The Teammates content house on TikTok, this included briefing influencers and creating content plans alongside the Influencer Manager. I directed content during shoot days with influencers and clients, as well as writing copy and scripts, editing and publishing content.
My team refined the tone of voice on the TikTok channel, and also collaborated with a comedy writer to bring narratives to life across content series. As a solo, I created always-on/ ever-green content series across Facebook and TikTok.
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