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Xbox & Activision Blizzard Overwatch 2: Invasion Machine Warning

Overwatch 2: Invasion, a game about AI turning evil and attacking humanity, was the perfect platform to engage in the biggest discussion in pop culture right now, the threat of AI. To make sure this won't happen for real, we let real AI watch as players destroyed evil AI in the game. Tackling the threat of an evil robot invasion tomorrow, by showing AI. who’s boss, today.

We created a unique Overwatch 2: Invasion gaming experience with hundreds of cameras, connected to A.I. software observing live gameplay. AI watched as gaming creators crushed evil robots, leaving a warning in form of a labelled data set for all future AI to learn off, and hopefully to never attempt fighting humanity in real life.

fuzzy grainy orang-ish red-ish and pink gradient with spherical hues of light. It creates

THE VIBE? 

UNMATCHED.

We’re a female creative team passionate about subculture-led storytelling. Our work is shaped by our feminist, Ethiopian and Newcastle working-class roots and the belief that our perspectives matter.

This has carried us through from smaller briefs to working on and winning heavyweight pitches with Activision Blizzard, Xbox, Clearpay, Mars and more.

 

We champion human stories. Our working method is collaborative, with strategy as a creative partner. We care about the people we work with and we believe everyone in the room deserves equity.

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