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Xbox & Marvel: The Cheeky Controller

Xbox & Marvel's Partnership Campaign for the release of Marvel Studios’ Deadpool And Wolverine in theaters July 26.

Deadpool just got real cheeky. The Cheeky Xbox Controller inspired by his perfect butt. Thanks to @xbox, but most of all – thanks to Deadpool. Marvel Studios’ #DeadpoolAndWolverine in theaters July 26.

In anticipation of Marvel Studios’ “Deadpool & Wolverine” coming to theaters on July 26, Deadpool himself has teamed up with us and Xbox to design a custom Xbox Wireless Controller that everyone will want to get their hands on. Modelled after Deadpool’s much-discussed, perfectly rounded tush, the Deadpool-designed controller is available for one lucky fan to enter for a chance to win via a global sweepstakes alongside other custom Xbox hardware.

The appropriately named “Cheeky Controller” channels Deadpool’s buns of steel in its firm (yet surprisingly comfortable) grip. Designed by the Merc with a Mouth himself, it also comes clad in the anti-hero's instantly recognizable—and might we add, incredibly flattering—red and black tactical suit. Beginning today, fans aged 18+ around the world can enter for a chance to win by following Xbox on X and reposting the official Xbox sweepstakes post. Gamers could also win custom Xbox hardware, including a custom Deadpool-inspired Xbox Series X and stand featuring foam versions of Deadpool’s trusty katanas, Bea and Arthur, and two Xbox Wireless Controllers. 

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about us

We’re a female creative team passionate about subculture-led storytelling. Our work is shaped by our feminist, Ethiopian and Newcastle working-class roots and the belief that our perspectives matter.

This has carried us through from smaller briefs to working on and winning heavyweight pitches with Activision Blizzard, Xbox, Clearpay, Mars and more.

 

We champion human stories. Our working method is collaborative, with strategy as a creative partner. We care about the people we work with and we believe everyone in the room deserves equity.

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