Maybelline & Ditch The Label Brave Together

Maybelline in partnership with global youth charity, Ditch the Label were on a mission to harness online spaces, democratising mental health and empowering everyone to take control of their own. We created a campaign to raise awareness of the resources DTL can provide, showing young people that support is out there.

In this campaign we captured the mental health journeys of four DTL graduated and two Maybelline ambassadors and told their stories using the uplifting power of spoken word, covering various topics such as bullying, assault, autism, depression, anxiety and death. We created empowering, relatable content that felt disruptive in the well-trodden mental health territory, and native to the platforms and online spaces we harnessed.