Nurofen Star Trek

Our goal was to create digital content to drive better consideration of Nurofen by using relevant targeted comms to overcome individual barriers to purchase. So, we created a vehicle to show a broad range of pain across a breadth of characters.

We follow our characters as they take us on a never-ending journey through their lives, using a conveyor belt approach to movement, and an attention-grabbing mix of animation, set design and real life. With each transition, we’re introduced to a unique, diverse, textured lifestyle moment and pain solution. All with the trusted Nurofen target as a glowing guide under their feet, and brand colours woven into the world our characters live in.