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EE Euros Reactive Billboards

As part of ‘Everyone Needs a Squad,’ we created reactive out of home billboards to celebrate EE’s Home Nations team as they progressed through the Euros 2025.

Pre-emptively designed and ready to launch at the final whistle, the dynamic creative captured real, high energy moments of on pitch celebration showcasing the joy, unity and unstoppable power of the squad at the very moment the nation was celebrating with them.

fuzzy grainy orang-ish red-ish and pink gradient with spherical hues of light. It creates

THE VIBE? 

UNMATCHED.

We’re a female creative team passionate about subculture-led storytelling. Our work is shaped by our feminist, Ethiopian and Newcastle working-class roots and the belief that our perspectives matter.

This has carried us through from smaller briefs to working on and winning heavyweight pitches with Activision Blizzard, Xbox, Clearpay, Mars and more.

 

We champion human stories. Our working method is collaborative, with strategy as a creative partner. We care about the people we work with and we believe everyone in the room deserves equity.

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