Durex Intensity The Alchemy of 37°

We delivered a global integrated campaign alongside a pre-launch phase for Durex’s biggest product launch ever. Introducing Durex Intensity: the first condom made with nitrile, engineered to transfer your partner’s natural body heat so you can truly feel their warmth.

At the heart of the campaign was 37°C the temperature where chemistry comes alive. The warmth of the human body. The spark of life itself. The point where senses heighten, endorphins rise and intimacy ignites. By celebrating 37 degrees as the magic number of connection and alchemy, we positioned Durex Intensity’s revolutionary nitrile material as the key to unlocking deeper, more electric shared experiences bringing partners closer than ever before.